Today, the market is filled with thousands of OTT platforms that provide a wide variety of content. As a result, there is a complexity to to choose the best service for users. Therefore, in order to stand-off from the competition, choosing a distinctive strategy and content selection is must. In these circumstances, the growth of an OTT platform can relay on its marketing plan.
The ideal method to grow an audience before a release is to start marketing content like teasers, motion posters, blooper films, and short clips as early as possible during the pre-production process itself. Promote content on social media sites like Facebook, YouTube, Telegram, Instagram, and more. Approaching specific Telegram channels, Facebook groups, and even WhatsApp groups can generate massive amounts of viewers traffic to the platform (through both paid and non-paid promotions).
ESTABLISHING ELECTRONIC PRESS KITS (EPK)
It is a method of content packaging used to advertise videos, music, movies, and other media is called a “Electronic Pres-Kit.” It offers a list of supporting materials that makes the work that has been submitted easier to understand. An EPK contains links information about the material that is sufficient to be used as a fundamental marketing material. There are mainly two types of EPK, as follows:
- EPK Written.
- EPK Visual.
EPK Written
- Logline.
- Synopsis.
- Biography (Cast and Crew).
- Director’s Statement.
EPK Visual
- Posters
- Production Photographs
- Teasers and trailers.
Let me brief you about it;
1. Logline: A logline is a one-sentence synopsis of a movie’s primary plot that without spoilers. Additionally, it functions as an elevator pitch which engages the audience to the media.
2. Summary: A synopsis should identify the main characters and storyline developments that advance the narrative in a brief way.
Biography: The principal actors and crew are the subject of this section. The ideal location to highlight the cast and crew’s prior work is here as well (if any).
3. Director’s Statement: The director’s statement aids in clarifying the plot for the audience by expressing the director’s point of view.
HOW TO BUILD THE BEST SEO CONTENT
One of the most crucial aspects of marketing is the ‘content’. Make sure your material is superior and original when you create it. This makes it easier to stand out from the competition. There are a few crucial steps in Search Engine Optimisation (SEO) for content marketing, which includes:
- Identifying the best opportunity keywords.
- Adding hooks in the contents.
- Creating backlinks from different platforms.
- Optimising the on-page SEO.
SEO OTT DOMAIN STRATEGY
Video content needs to be improved in order to upgrade OTT platforms. It has many advantages, such as reaching a wide audience in short-time, and using targeted keywords to gather particular users. Creating an SEO strategy for OTT platforms involves a number of processes, which includes:
- The creation of a content-specific SEO strategy.
- Best optimum keyword research.
- Utilising video for optimization.
- Speeding up the webpage.
- Use simple URL structure.
HOW TO DO SEO FOR YOUTUBE?
As we all are aware, YouTube is one of the top international video sharing platforms where users may watch and share video material. In order to quickly reach a big audience, YouTube has developed into a live platform for promoting contents, and commercials. However, there are specific tactics for marketing on YouTube; allow me to list a few.
- Boost the video’s Click Through Rate (CTR).
- Intensify engagement cues.
- Entice viewers to the channel with comments and subscriptions.
- Embed links to the video on many websites.
- Use specific hashtags to reach your audience.
- Make the video description better.
The most critical element of marketing for OTT services is probably platform optimization. This aids in calculating the website’s total viewership rate and monitoring the growth. A committed team with superior understanding and crucial attention is required for a successful outcome in this lengthy procedure.
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